Lead generation system for a California auto repair shop
How we brought in 65 extra cars a month and built a lead system that runs on autopilot
+65 cars/mo
monthly volume
+30%
inbound calls
~$15K/mo
revenue growth
Client
Automotive Repair Shop
Location
California
Industry
Automotive Services
Timeline
90 days
The overview
Local Auto Repair Shop in Benicia approached us with a clear objective: increase monthly car volume by 30% and build a predictable inbound lead system they could rely on month after month.
The shop had loyal returning customers but lacked a consistent digital presence. Walk-ins were unpredictable, and there was no system in place to generate high-intent inbound calls at scale.
“We needed more than just ads. We needed a system that would bring in the right clients consistently, not just a spike one month and nothing the next.”
The challenge
Without a structured digital presence, Joe's was losing high-intent local searches to competitors who ranked higher on Google — despite offering better service.
The core problems were:
No Google presence
Google Business Profile was unclaimed and unoptimised. Invisible in local map searches.
Service pages not ranking
Pages didn't align with what high-intent customers were actually searching. Think “oil change near me” and “brake repair Benicia”.
No paid ads running
Competitors were capturing every high-intent search click. The client wasn't bidding at all.
The solution
We implemented a full local acquisition engine focused on high-intent calls and bookings. The strategy ran across three parallel tracks from day one.
Google Business Profile optimisation
Full audit and optimisation - categories, services, photos, review strategy, and Q&A. Pushed the shop into the local map pack for key searches.
Google Ads & Local Service Ads launch
Launched search campaigns targeting high-intent local keywords. LSA provided top-of-page placement with verified badge. Maximum trust at the moment of decision.
Service page restructure
Rewrote and restructured service pages around actual search intent. Aligning headlines, copy, and CTAs with what high-intent customers search before booking.
Google Partner advantage. 1:1 ad spend bonus
As a certified Google Partner, we secured a 1:1 ad spend bonus for the client by effectively doubling their initial ad budget and accelerating early traction without additional cost to the client.
The result
Within 90 days of launch, the acquisition engine was running at full capacity. Every metric moved in the right direction, simultaneously.
Monthly car volume grew from 45 to 65. A 44% increase in 90 days
High-intent calls from people ready to book, not just browse
Additional recurring revenue achieved and maintained month-over-month
Google Partner bonus doubled the initial budget. More reach, same spend
The conclusion
What this proves
A local service business doesn't need a massive budget to compete. It needs the right system. By combining Google Business Profile optimisation, targeted paid ads, and conversion-aligned pages, we took the shop from invisible online to the go-to repair business in their area. The results compounded. More calls meant more reviews, which improved rankings, which brought more calls.
The Google Partner ad spend bonus was a key accelerator. It effectively gave the client a second month of budget on day one, compressing the timeline to results significantly.
Results we've delivered
Automotive Repair Shop, California
Automotive Repair Shop approached us with a clear objective: increase monthly car volume by 30% and build a predictable inbound lead system.
+65 cars/mo
monthly volume
+30%
inbound calls
~$15K/mo
revenue growth
Media Company, USA
A US-based LED mobile billboard company needed a website that made their service immediately visual, credible and easy to enquire about. We built it in a month.
Visual-first
design
SEO optimised
from day one
4 weeks
launch time
Leadership Training Company, UK
A UK business coaching brand needed qualified B2B leads for their HR card product. We built the full outbound system and delivered 30+ leads in the first month.
30+ leads
first month
~300% ROI
campaign performance
3 weeks
to first lead
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