Corporate website for a modular housing company, London
How we built a content-heavy, conversion-focused website in three weeks without cutting a single corner
+20%
organic traffic
3 weeks
to launch
React.js / WordPress
Client
Trident Modular Housing
Location
London, UK
Industry
Modular Housing
Timeline
3 weeks
The overview
Trident Modular Housing combines the expertise of a UK-based architectural practice with an experienced manufacturer to deliver high-quality modular homes. They came to IronSoft with a clear problem: their existing online presence didn't reflect the quality of their product or the scale of what they offered.
The site needed to do a lot of work. It had to present a full product catalogue, communicate a complex proposition simply, and push serious buyers toward making an enquiry — all while feeling clean and professional.
The challenge
The core problems were:
No clear product catalogue
Potential buyers couldn't browse house designs, sizes or specifications online. Every enquiry started from zero.
Weak visual presentation
The quality of Trident's builds wasn't coming through digitally. The site looked nothing like the product it was selling.
No conversion path
Visitors had no clear next step. No enquiry flow, no call to action, no way to move from interest to contact.
The solution
We built a modern, content-rich website on React.js and WordPress, designed to be easy to manage and built to convert.
Full product catalogue
We designed and built a structured catalogue section allowing visitors to browse every house design by type, size and specification — with clear imagery and detail pages for each model.
Visual-first design
Every page was built around Trident's photography and renders. The design gets out of the way and lets the product speak.
Clear enquiry flow
Every product page leads to a clear next step. We added an order catalogue CTA and contact flow that turns browsers into genuine leads.
Easy to manage
Built on WordPress with a clean backend so Trident can add new designs, update specs and manage content without touching a developer.
The result
Three weeks from kickoff to live. The site launched on schedule and started delivering results immediately.
Within first month
On time, no delays
No developer needed for updates
Every product showcased from day one
The conclusion
“A better website, properly built. That's all it took.”
What this proves
Trident Modular Housing had a great product that their website wasn't doing justice to. The challenge wasn't technical complexity - it was clarity. Getting the catalogue structured, the visuals front and centre, and the enquiry path obvious.
Three weeks is a tight timeline for a content-heavy build. We hit it because we had a clear plan from day one and didn't waste time on revisions that shouldn't have been needed in the first place.
The 20% traffic increase came without any paid advertising. Just a better website, properly built.
Results we've delivered
Automotive Repair Shop, California
Automotive Repair Shop approached us with a clear objective: increase monthly car volume by 30% and build a predictable inbound lead system.
+65 cars/mo
monthly volume
+30%
inbound calls
~$15K/mo
revenue growth
Media Company, USA
A US-based LED mobile billboard company needed a website that made their service immediately visual, credible and easy to enquire about. We built it in a month.
Visual-first
design
SEO optimised
from day one
4 weeks
launch time
Leadership Training Company, UK
A UK business coaching brand needed qualified B2B leads for their HR card product. We built the full outbound system and delivered 30+ leads in the first month.
30+ leads
first month
~300% ROI
campaign performance
3 weeks
to first lead
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